Karen Catlin, an advocate for women in tech and the co-author of Present – a Techie’s Guide to Public Speaking was running a coaching group at my workplace for a few months over the last year.

While the group focused on women in tech, the discussions apply to anyone and everyone. After the first session, which I found extremely helpful, I approached her to ask if I can share tips and material here, and she graciously accepted.

The session was devoted to Networking Strategies, and I hope that after reading this post, you will be inspired to build a successful network, and learn a few tips on how to do so.

A quote by Herminia Ibarra, from INSEAD Business school –  “Networking is a lot like nutrition and fitness: You know what to do, the hard part is making it a top priority”

Some things to keep in mind as you start on your network-building journey!

Networking tips:

Suggestions on how to approach this vast and potentially difficult-to-navigate world.

1.      Build you network BEFORE you need it.

2.       Have a goal AND an open mind – especially useful for introverts, also for talking to new people.

3.       Be helpful – Like any relationship, you get out what you put in.


Strategic Networking: 6 Archetypes, and where you are with them.

Archetypes (People who should be in your network):

1. Connectors – Have a wide network, and enjoy making introductions

2. Customers – Keep you up-to-date on trends, their needs, and the competition

3. Micro-Mentors – People whose experiences you can learn from.

4. Myth-Busters –Who get rid of your impostor syndrome

5. Advocate – Who amplifies your voice, backs you up, and recommends you for new opportunities

6. Guide – Who is plugged into the organization/industry, and share news.

 Where are you (Identify your status with the above archetypes):

1. Who is already active in your network?

2. Who should you re-connect with?

3. Who do you need to meet?


I will be happy to forward this information in an email if you’re interested.

I hope you will use the archetypes to identify your network, and take 3 actions to start building towards the missing roles.


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